Run Your Clinic With Clarity

The Clinical Business Framework helps independent physicians understand their numbers, strengthen their operations, and build a profitable, sustainable practice.

Physicians were trained to care for patients, but very few were taught how to run the business of a medical practice.

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The Clinical Business Framework reflects lessons learned over nearly 20 years navigating the financial and operational realities of independent practice.

Framework Pillar

Financial Understanding

Know exactly where your profit comes from, and where it’s leaking.

Clinical Operations

Identify workflow problems, staffing gaps, and systems slowing your clinic down.

Revenue Generation

Stop leaving money on the table through coding gaps, missed charges, and underperforming service lines.

Leadership

Create clear roles, accountability, and systems so the clinic doesn’t depend on you to run.

Practice Value & Exit Planning

Understand the true value of your practice and build optionality for the future.

 
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How the Program Works

Small Cohort

Limited to approximately 10 physician-led clinics to allow meaningful discussion and personalized support.

Live Group Coaching

Monthly conversations focused on real practice challenges, operational decisions, and implementation.

Peer Connection

Learn alongside other independent physician leaders navigating similar financial and operational questions.

Ongoing Enrollment 

New cohorts begin periodically as space becomes available.

Each cohort brings together a small group of independent physician leaders who are actively responsible for the financial and operational decisions of their practices. Cohorts are intentionally small to allow thoughtful discussion of real practice challenges.

Jennie Eckstrom, MD

Jennie Eckstrom, MD is a physician leader with nearly two decades of experience in independent practice leadership. She has served in senior leadership roles within one of Montana’s largest physician-owned medical groups and has spent years navigating the financial, operational, and strategic realities of running an independent medical practice.

Through the Clinical Business Framework, she now helps independent physicians better understand the business side of medicine so they can build practices that are profitable, sustainable, and aligned with the way they want to practice.

What Makes This Different

  • It’s based on real independent practice experience
  • It focuses on business fundamentals, not one practice model
  • It’s designed for physician leaders
  • It happens within a small peer cohort
  •  The goal isn’t to focus on a specific practice model, but to help physicians better understand the business they are already running.

Who This Program Is For

This program is designed for physicians who:

  • Own or lead an independent clinic
  • Want deeper insight into their practice finances
  • Are making operational decisions without clear data
  • Want a more sustainable practice

Questions Physicians Often Ask

Curious whether this might be helpful for your practice?

Send me a short note and tell me a little about your clinic. I’m always happy to learn what physicians are building and see whether the program might be a good fit.

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